“Students who plan to become communication professionals truly need to understand the importance of research and application of that research. In communications, research should be the basis in all approaches. Consumer options and patterns are where every project should start. It is paramount to know what motivates our audiences to respond, listen, and apply.”

Virginia J. McCarty was quoted recently in “Applied Research Methods for Mass Communicators,” by Joey Reagan, professor at Washington State University.

SOLUTIONS: What can we do for you?

Depending upon your company's needs we can design a strategy that will excel your product message.

Below is just a short list of the many things the team at McCarty & Associates can make a reality for you!

Consulting/Implementation:

marketing plans
market analysis
media relations (press releases, special articles)
crisis public relations
surveys
board presentations

Graphics & Design:

advertising campaigns (print/broadcast)
newsletters
brochures
lobby displays
posters
banners
logos
copy writing (print/broadcast)
media research
website design
media plans and buys